This course will teach you how marketing is different for small businesses, elements of a successful marketing message, what the marketing cycle looks like, how to build a marketing plan with the five Ps, how to market with social media, and how to create a marketing budget. You will also explore over 100 strategies and consider which ones are right for your small business.
In this course, you will receive an in-depth introduction to e-mail marketing. Once you have completed this course, you will be ready to plan, create, and deliver e-mail marketing campaigns that build relationships with customers and get results.
This course will give you the skills to develop a successful workplace Lunch and Learn Program. You begin by looking at exactly what a Lunch and Learn truly is and why to have one. Next the course guides you through the underpinnings of a Lunch and Learn and then into how to administer the program. You will get the chance to develop your own short program and wrap up the course by evaluating it.
Upon completing this course you will have developed the skills that will allow you to cope with workplace politics which crop up in every workplace where there is more than one person. You will learn exactly what workplace politics are and then delve into learning lessons from social and emotional intelligence. The course takes you along through a look at self-awareness, self-management and into social awareness. Your learning journey continues with consideration of good relationship skills, responsible decision making and wraps up with a chance for you to create your own workplace philosophy.
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