This course will teach you how marketing is different for small businesses, elements of a successful marketing message, what the marketing cycle looks like, how to build a marketing plan with the five Ps, how to market with social media, and how to create a marketing budget. You will also explore over 100 strategies and consider which ones are right for your small business.
Once you complete Six Sigma: Entering the Dojo your skills in this practical area of business improvement will be prepped and practiced enough to apply them in the real world. You are going to learn about the basics of Six Sigma and about various improvement tools. You will follow that up with a look at management tools for generating ideas. A look at continuous improvement is next on the agenda and the course concludes with a consideration of customer relationships.
In this course, you will learn how to measure training results using Donald Kirkpatricks four-level evaluation model. You will also learn about essential tools and techniques, including cost-benefit analysis and return on investment.
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